Everything You Need to Build, Launch and Grow Online

When the product is the software (a SaaS, a customer portal, a booking or membership platform), I build the whole stack: interface, API, database, sign-in, billing and deployment. One engineer owns every layer, so nothing gets lost between a frontend team and a backend team, and you always know who to ask.

• Frontend in React, Next.js or Vue.js, responsive and accessible
• Backend APIs in Node.js or PHP
• Database design built for next year’s data, not just launch day
• Sign-in, user roles and account management
• Subscription billing and one-off payments
• AI features: generation, search and assistants on your own data
• Deployment, monitoring and handover documentation

• Founders who need a working MVP, not a clickable prototype
• Businesses that need a customer portal or internal platform
• Ideas that don’t fit inside WordPress or Shopify

• How I Built and Launched a SaaS Product Solo in 2026 (Step by Step)
• How to Build a Full Stack Web App from Scratch in 2026

Custom Shopify themes, store builds and the integrations behind them. The goal is a store that sells: fast product pages, a clear path to checkout, and back-office connections so nobody retypes an order. I also built Buy Buddy, an AI sales assistant running on live Shopify stores, so I design around how shoppers actually decide.

• Custom theme with Online Store 2.0 sections your team can rearrange
• Speed and UX work on the theme you already have
• Product, collection and catalogue setup or migration
• App and API integrations: logistics, ERP, reviews, email
• An AI sales assistant that answers from your real catalogue
• Conversion work on product, cart and checkout paths
• Store migrations from other platforms, with redirects

• Brands launching their first serious store
• Stores stuck on a slow, bloated premium theme
• Merchants who need the store talking to a warehouse or ERP

• Custom Shopify Theme vs Premium Theme: Which One Should You Actually Buy?
• AI Chatbots for Shopify: Do They Actually Increase Conversions?
• Shopify Store Setup Guide 2026: From Zero to First Sale in 7 Days

Hand-built WordPress themes with an Advanced Custom Fields section builder. Your team adds and reorders pre-styled sections and publishes on their own, so content never waits on a developer. Because content lives in structured fields rather than page-builder shortcodes, the next redesign is a restyle, not a rebuild.

• A custom theme with no Elementor or Divi underneath
• An ACF section builder your team can’t break (80+ layouts on enterprise builds)
• Custom post types for listings, products, courses or locations, with filters and search
• Technical SEO and Core Web Vitals built in from day one
• Security hardening and a minimal plugin footprint
• Integrations: payments, maps, CRMs, booking and forms
• Multilingual sites (English, Thai, Chinese) with proper hreflang
• Training and handover so your team is self-sufficient

• Content-heavy sites updated every week
• Banks, schools and institutions that need governance and security
• Anyone escaping a slow page-builder site

• How Much Does a Custom WordPress Website Cost in 2026?
• ACF Flexible Content: Build a WordPress Page Builder Your Client Can Actually Use
• How to Migrate from Wix to WordPress Without Losing Your SEO

Technical SEO and speed work, for new builds or sites that already exist. That covers what Google needs to crawl, understand and rank your pages (structured data, clean indexing, fast Core Web Vitals) plus the newer layer: making your site easy for ChatGPT, Perplexity and Google AI Overviews to cite.

• Technical fixes: indexing, canonicals, redirects and sitemaps
• Structured data for your business, services, products, articles and FAQs
• Core Web Vitals (LCP, INP, CLS) measured and fixed
• Image and asset optimisation
• AI search readiness: AI-crawler access, llms.txt, answer-ready content
• SEO-safe migrations with a full redirect map
• Search Console and GA4 set up so you can see the results

• Sites Google isn’t indexing or ranking
• Traffic that dropped after a redesign or migration
• Businesses that want to show up in AI answers

• Technical SEO Checklist for WordPress in 2026
• Core Web Vitals in 2026: How to Actually Pass LCP, INP and CLS on WordPress
• GEO: How to Get Your Site Cited by ChatGPT, Perplexity and Google AI Overviews

Configurators, quote tools, dashboards, middleware and automation for the work your team still does by hand. Built on top of the platforms you already use (your store, your CMS, your spreadsheets) instead of forcing you to replace them.

• Custom web applications built around your workflow
• Product configurators and quote tools that price live
• API integrations and middleware between systems that don’t talk
• Admin dashboards and internal tools
• Automation for tasks your team repeats every week
• Data pipelines: imports, exports and syncs with third parties

• Teams running a core process on spreadsheets
• Businesses retyping orders from one system into another
• Companies whose customers wait days for a manual quote

• WordPress vs Shopify vs Custom Code: Which Platform Should You Choose in 2026?

A full diagnostic of your existing site across design, performance, SEO, security and accessibility, tested at real phone, tablet and desktop widths instead of guessed from a single score. You get a prioritised report: what’s broken, why it matters, and what to fix first. It’s the same pass I run before touching any project.

• Design and UX consistency review
• Performance and Core Web Vitals measurement
• Security review: exposed files, outdated plugins, risky config
• Technical SEO review: indexing, metadata, structured data
• Accessibility check against WCAG
• Layout testing across real phone, tablet and desktop widths
• A prioritised fix list you can hand to any developer, or have me fix

• Before a redesign, so you know what’s worth keeping
• After a drop in traffic, leads or sales
• When taking over a site from another developer

• How to Hire a Freelance Web Developer: 12 Questions to Ask Before You Pay
• 15 Website Design Mistakes Killing Your Conversions (And How to Fix Them)

A site left alone drifts. Plugins fall behind, backups quietly stop running, a contact form breaks and nobody notices for a month. A care plan means updates happen on a schedule with a backup taken first, the site gets checked every week, and when something does break you already have a developer who knows the build.

• WordPress core, theme, plugin and WooCommerce updates, backup taken first
• Daily or weekly backups kept off the server
• Uptime monitoring with alerts, so I hear about downtime before you do
• Weekly security and malware scans
• Speed and Core Web Vitals checks
• Broken link and contact form checks
• Bug fixes and small changes on request
• A plain-English monthly report of what was done

• Businesses with no developer in-house
• Stores where an hour of downtime costs real money
• Sites running plugins nobody has updated in a year

• How to Hire a Freelance Web Developer: 12 Questions to Ask Before You Pay

Most website chat is either a human who is asleep or a bot that invents answers. I build assistants grounded in your real catalogue and content, so they answer with your actual products, stock and prices, narrow a big range down to a short list, and hand over to a human when it matters. Buy Buddy, the one I built, runs on live Shopify stores today.

• An assistant grounded in your real products and content, not a generic model
• Answers in the customer’s own words, inside and outside working hours
• Narrows a large catalogue to a shortlist and links straight to the product
• Installed into your Shopify theme or WordPress site
• Lead capture and handoff to your inbox when a human is needed
• Guardrails so it says “I don’t know” instead of inventing an answer
• Tuning after launch, based on what people actually ask it

• Stores with a large or technical catalogue
• Businesses answering the same questions every single day
• Sites getting traffic well outside office hours

• AI Chatbots for Shopify: Do They Actually Increase Conversions?

A hacked site usually shows up as spam pages in Google results, a warning in Search Console, or a suspension from your host. Cleaning the damage is only half the job: if the way in stays open, it comes back next month. I remove what was injected, close the hole, harden what allowed it, and make sure search engines drop the spam URLs instead of keeping them indexed.

• Malware and injected spam content removed
• Spam URLs returned as 410 so search engines drop them for good
• Exposed files locked down: backups, config copies, debug logs, theme archives
• Login and admin hardening, least-privilege accounts, default names changed
• Core, theme and plugin updates, with abandoned plugins replaced
• Security headers and file permissions corrected
• A written record of what was found and exactly what changed

• Sites showing spam pages in Google results
• A security notice or manual action in Search Console
• Any site inherited from a developer whose history you don’t know

Cheap shared hosting is usually why a well-built site still feels slow, and a rushed migration is why a well-ranked site disappears from Google for a fortnight. I provision the server, move the site with its URLs, redirects and email intact, and hand you the keys — every account in your name.

• Server provisioning and configuration: nginx or Apache, PHP, caching
• Domain, DNS and SSL set up and verified
• Migration with no downtime and no lost URLs
• A staging environment that matches production
• Automated backups you can actually restore from
• Email routing kept working through the move
• Everything in your name — you own the hosting, not me

• Sites that have outgrown shared hosting
• Anyone changing host, domain or platform
• Teams who need somewhere safe to test before going live

A translated site is more than swapped text. Each language needs its own URL and metadata, plus an hreflang signal so Google serves the right version to the right country. I build it so each language can be edited independently, and so a missing translation never leaves a half-English page in front of a customer.

• WPML, or a lighter custom setup when a plugin would be overkill
• A real URL per language, not a query string bolted on the end
• hreflang and per-language canonicals so search engines serve the right version
• A switcher that keeps the visitor on the page they were reading
• Per-language content, menus and forms your team can edit
• Fallbacks so a missing translation never renders a broken page
• Thai and Chinese typography that reads properly, not just renders

• Brands selling into Thailand and abroad at the same time
• Schools and clinics with both local and international audiences
• Any business whose customers don’t all read English